Meet the man behind Chiang Mai’s newest contemporary art museum

Hear a bit about the action in Chiang Mai.
"We have a handful of collectors [in Thailand], the wealth is here but the tradition of collecting is not strong,” said Booth. Things are changing, however. These days, Bangkok’s ‘hi-so’ entourage [an armada of cashed-up 20- and 30-something-year-old millennials] are snapping up modern, progressive pieces of art. “Back in my day, it used to be a Ferrari or a [Birkin] Kelly bag, but these days it is art,..."