Why US universities are investing in their art museums

Student demand, educational trends and a steady supply of cash spur expansions on campus.
Interesting....
"The rising demand is leading schools that have traditionally marginalised the arts to enter a new kind of arms race....Arts facilities can have a tangible effect on the kind of talent schools attract."
http://theartnewspaper.com/news/museums/why-us-universities-are-investing-in-their-art-museums/