What I’ve Learned in the Year since I Uprooted My Gallery
Artists, work with gallerists who think like this. 💪💪💪 We have already seen some galleries in our midst morphing into this kind of working. There is significantly more work on the gallerist’s part, but the results are encouraging. This is the experience of someone who has done it for a year.
“Though the pace of exhibitions and art fair participation can be exhilarating, the reality is that this intense cycle of productions does not serve the artists’ best interests. The blood, sweat, and tears that gallerists and their artists put into each exhibition is often not met with the audience anticipation and enthusiasm we once saw before the frenzied era of art fairs. If it’s not in the best interest of the artists, maybe it’s time to do things differently....This new model is not about the space, but about the art and what’s best for the artist..Instead of frantically following the art world calendar, we could slow it down and work with our artists to select the most optimal place in which to showcase their work, in a market where collectors and key advocates are sure to engage. ”
Part 2 below.
Read the story here.