Context Collapse Is Threatening the Future of Big Art Fairs. Here’s Why We Should Be Very Concerned


“What is at stake: most galleries go to big fairs to sell works of art now, not to sell artists—which is an issue. That’s why it is rare to see solo booths in a main section at a big fair: these contexts are often more about showing works that might be the right size for a particular wall.

The reason fairs should care about context collapse is because galleries won’t be able to support artists’ development by selling one or two pieces at a fair alone. Artists will end up, and have ended up, creating objects for fairs—not for galleries, not for museums, not for people’s homes, but for fairs.”

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